Swot Analysis Rim

The following is the SWOT analysis for b omitberry bush Smartphone, a tool for auditing the organization and its environment and used to rate the strengths, weakness, opportunities and threats of the device, which provides a better understanding about its view in the marketplace, where it stands, and where it needs to move forward to see what its future predicaments will have for them. As you cornerstone see below, the developing/expansion market shargon of Blackberry is able to capture, its current strengths outweighs its weaknesses.In order for Blackberrys opportunities to outweigh its threats they must make for certain that their competitors do not excel in argonas in which they are lacking and meet level of security. The main question we should ask ourselves is will Blackberry stripe the challenge in order to begin taking more market share for its competitors and produce productions that will appeal to a broader target market by upgrading their interfaces and applications to the level that their security has. Blackberry has several strengths including high brand awareness because it is a very recognizable brand with consumers.The company is known to have a good reputation of value for money and convenience because their products costs are worth the value the consumer receives. Blackberry does have a strong market position in the mobile market in comparison to its competitors. Blackberry as well has the value of having the best e-mail and/or diversity device combination-organizer, internet, mp3 player, GPS, and social networks construct into their products. The company is also leading in Smartphone engineering science because they have strong product depth.Blackberry has durable products because they have high capacity battery, built-in QWERTY keyboard, stylish/ virile features, and unique operating system. Although Blackberry has its strengths, the company also has its weaknesses such as having its products used and/or created more toward busines s professionals than general consumers their lack of compatibility-not making decisions in a timely manner. There is also the possibility that Blackberry is in the mature phase. There also patent problems that they encounter.Their products lack in web gain and also have a problem with application-long loading time and does not turn on/restart quickly which makes it frustrating for its consumers that like for their phones to be faster. Blackberrys products also have lack of size and/or products because they dont have as much build as its competitors. Blackberry also lacks in social networking because it doesnt provide any enjoyment for other individuals and/or the younger generation, which is an entire consumer market that would be beneficial to Blackberry if theyre able to address this issue.There is also the problem of having a high cost of ownership which makes blackberry devices quite expensive. RIM has not created a new market scheme for its products that are closing the t echnological gap. Blackberry has the opportunity to expand its profits by further expanding into North America and into International markets and taking advantage of the availability of markets for new technology. The company can also consider entering into partnership with large growing corporations.Blackberrys customer commitment and their brand loyalty allows for an assurance in producing new products because they know that its consumers will loyal in purchasing those products as well. They need to take advantage of the industriousness explosive growing so that they can grow alongside the industrys demand for it products. The company can increase their growth rate and their power within the industry by expanding their target market by creating new appealing phones that include a variety of features that will attract new customers other than the business professionals that it currently appeals to.Blackberry can also take an opportunity by reaching out to iTunes to try and creat e software that will be compatible to its products since that is something that a softwood of consumers would really enjoy, and also by creating great products that include advanced technology. Blackberry faces some threats from the Apple iPhone, HTC, HP, Sony Ericsson, and Sony smart phones because they constantly have new products entering the market, they are strong within the industry, and this increasing rivalry may cause demand for products Blackberrys products to decrease.These competitors also have a greater span in technology and products which may cause consumers to see Blackberry as outdated when it comes to Smartphone technology. The economy also plays a role in Blackberry because some consumers are unable to afford the companys products and can therefore decrease its demand. They also face the problem of having a large demand for a ceding back product which may cause a lack of innovation when it comes to creating new products and having those products become successf ul.Since Blackberry is a reputable brand it has become the target of competition and has created price wars with third parties that make similar phones to the Blackberry and then sell those products at lower prices. SWOT Analysis for Blackberry Positive Negative InternalStrengths ? utmost brand awareness ?Reputation for value for money and convenience ?Strong market position ?Best E-mail/ Diversity device combination-organizer, internet,mp3 player, GPS, and social networks ? leading in Smartphone technology ?Strong product depth Durable ?High capacity battery ?Built-in QWERTY keyboard ?Stylish/Powerful features ?Unique operating systemWeakness ? have sex to be used /created more toward business processionals than general consumers ? Lack of compatibility-not making decisions in a timely manner ? Web service and application-long loading time ?Lack of size/products ?Possibly in mature phase ?Patent ?Does not turn on/restart quickly ?Social networking- no entertainment for other indiv iduals/younger generation ? High cost of ownership are quite expensive RIM has not created a new marketing strategy for its products that are closing the technological gap ExternalOpportunities ?Further expansion into North America & international markets ? Availability of markets for new technology ?Partnership with large growing corporations ?Customer loyalty- allows for a assurance in producing new products ? Industry explosive growth ?Brand loyalty ?Expand target market-new appealing phones with a variety of features that will attract new customers other than business professionals ? Still at growth rate/rising in power Software compatibility with iTunes ?Great product with advance technology Threats ?The Apple iPhone, HTC, HP, Sony Ericsson, and Sony smart phones ? New, strong, and increasing competition may cause demand for products to decrease ? Competitors have greater span in technology and products ? Possibly seen as outdated in Smartphone tech ?Economy environment ?Large demand for a niche product may cause lack of innovation ? Being a reputable brand makes blackberry the target of competition ? Price wars with third parties make similar phones to the blackberry and sell at a lower price